South Beach’s Dramatic, Mid-century Past Inspires ADD Inc Miami’s New Sexy and Sultry Lobby Design at Shelborne South Beach Hotel

The Shelborne’s Multi-Million Dollar Renovation to be Completed this Fall

MIAMI -- Fusing virtues of 1940s and 1950s design with sleek, modern lines, ADD Inc Miami’s renovation of the Shelborne South Beach lobby evokes a “naughty and nice” vibe that puts the sizzle back into this historic Art Deco, Modern (MiMo) style property.If You know What You're Looking for, You'll Save TimeGranted, when you go to a quality lighting showroom the store will be aglow with chandeliers and light fixtures. What happens when you are looking for a particular brand or fixture and they simply don't have it in stock? With the internet, knowing a particular fixture model or brand, means that you can search specifically for your product. This can also save you the time and the hassle of going to the store and then having to wait while the store to orders your particular fixture.Once you've decided on a lighting style, you should then be able to customize your search for details such as: price, brand, size and finish. This is also a great way to educate yourself. Take advantage of the many thousands of photographed fixtures and information such as lamp fixture size, finish, price and brand.Next, the lobby lounge keeps guests engaged in the black-and-white, “naughty and nice” theme with white-leather tufted lounge banquettes, an upholstered soffit above the bar, smoked mirrors illuminated by Maria Theresa sconces that are draped with black tassels, an elegant photowall and a smoking hot silver pool table. The lobby restrooms continue the design theme with black subway tile, white-terrazzo flooring, provocative imagery on the vinyl walls, LED glowing sinks and elaborately framed in-mirror televisions. Also part of the lobby scene is Zama Sushi Bar. A well-known sushi chef at Philadelphia’s Asian-themed Zama Restaurant, Chef Hiroyuki “Zama” Tanaka’s colorful plating, Japanese libations and presentation will be as dynamic as the adjacent upscale retail boutique.The most important thing to consider before your chandelier-shopping hunting activity, is to measure the dimensions of the room where the ighting piece will be installed. Add the width and the length of the room in feet and then convert it to inches. The number you will get in inches will be the near about diameter of the chandelier.This deco gem is located directly on the beach in prime South Beach at 1801 Collins Avenue with next door neighbors The Raleigh Hotel and The Shore Club. The new Shelborne South Beach will feature 200 completely brand new hotel rooms, 20 exquisitely detailed suites, 9 executive poolside bi-level townhouse suites, multiple mezzanine lanai suites and a sprawling Penthouse Suite. The hotel will also feature a new infinity pool with an expanded "Beauty Deck" with an upper sun deck connected by a cat walk for dramatic entrances and includes a large communal rainbow outdoor shower. www.shelborne.com

ADD Inc Miami provides a full scope of architecture, interior design, urban planning, branding and green design services. Since 2002, the firm’s accomplished design team has been delivering notable results in the hospitality, retail, entertainment, mixed use and residential industries. For more information, visit www.addinc.com.