MIAMI -- Burger King Corp. provided insight into its future branding strategy with the grand reopening of its "crown jewel" an outlet at Schiphol Airport in Amsterdam that historically has posted the chain's highest sales and now sports its new "20/20" restaurant design. The airport unit, which with $12.5 million in annual sales is Burger King's highest-grossing store, is one of more than 60 renovated restaurants worldwide to wear the 20/20 design. The new design features a contemporary industrial palette of metallic and black accents and finishes that resemble brick and concrete. Design options include a series of liquid-crystal display, or LCD, menu screens; a flame chandelier; and a variety of seating options, such as bars, banquettes, booths or tables. Burger King has more than 11,900 restaurants in 74 nations.
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