Saturday, August 20, 2011

Sofiabella Tween Clothing Store Opens Retail Store in Edgemont Village


Building on the success of her online boutique, Sofiabella ( www.sofiabella.ca ) company founder Elena Grant has opened a retail store in beautiful Edgemont Village, North Vancouver.


Drawing on inspiration from her own tween-aged daughter Sofia, she's personally selected age-appropriate apparel and accessories that both girls and Moms will agree on.Grant hopes it's also a dream come true for parents struggling with the abundance of provocative clothing options and sexually charged advertising targeted at tweens.This is a "good news" fashion story for anyone shopping for tween girls this holiday season!An interior designer with a flair for the dramatic, Christa Jantz has always had visions of opening a sweet shop dancing in her head. Her family owns the Inspirations Tea Room in Edmond, which Casso manages. The friends decided to open the store after Casso hired Christa Jantz to decorate her home.And it's unlike any other store you've seen before. Pretty green walls, sparkly chandeliers, pink curtains and inspirational etchings - quite simply girl heaven!Pinkitzel has two party rooms that can be booked for events baby showers to office parties, one decorated in black and white and another with a circus theme.Retro city postcard candles stood out at Aunt Sadie's, while Velvet Raptor had lovely velvet-clad stationery. Two's Company's Curiosity collection offered nephrology model heads and glass specimen domes."I own this joint," the king proclaims in a cartoon speech bubble doodled below his powdered wig."I wanted to take it back to traditional things, but kicked up a notch," Christa Jantz said. "So we have a lot of classic flavors on the menu, like chocolate mint and strawberry shortcake."2. Startle Decor.4. Giftware's gamut.

Contacts: Sofiabella.ca Elena Grant Owner 604-617-6332 elena@sofiabella.ca www.sofiabella.ca




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